Business planning is the process of setting a company’s goals, strategy and future actions with the purpose of maximizing the odds of company growth within a set timeframe.

In this lesson, you’ll hear about the different styles of planning of both of our Emerge Co-Owners, Alexa and Arielle. And how important it was for them to realize different styles of planning work different for each person.

Educator Directory: Riella Marketing & Design
Educator Directory: Alexa Hallberg Business Coaching

Arielle Roth
Arielle Roth is a leading designer and marketing expert who has a extensive experience in social media and organic digital marketing practices. Previous roles include: Amigo Mobility, Great Lakes Bay Regional Convention and Visitors Bureau and partnerships with Pure Michigan.

Alexa Hallberg
Alexa Hallberg has been a creative entrepreneur for almost a decade. She started as a photographer in high school when her friends asked her to take their senior pictures. Over the last 10 years her empire has morphed and changed as much as she has. Now, she is a nationally published and an award winning photographer, serial entrepreneur, philanthropist, grilled cheese aficionado and mom to one in addition to being active in her community.